Information Technology's Role in Business
- Information technology is everywhere in business
Information Technology's Impact on Business Operations.
- Business Functions Receiving the Greatest Benefits from Information Technology.
Customer Service
|
70%
|
Finance
|
51%
|
Sales and Marketing
|
42%
|
IT Operations
|
39%
|
Operation Management
|
31%
|
HR
|
17%
|
Security
|
17%
|
- Information Technology Project Goals
Reduce Cost/Improve
Productivity
|
81%
|
Improve Customer Satisfaction
|
71%
|
Create Competitive Advantage
|
66%
|
Generate Growth
|
54%
|
Streamline Supply Chain
|
37%
|
Global Expansion
|
16%
|
- Organizations typically operate by functional areas or functional silos.
- Functional areas are interdependent.
Information Technology Basics
- INFORMATION TECHNOLOGY (IT)- a field concerned with the use of technology in managing and processing information.
- Information technology is an important enabler of business success and innovation.
- MANAGEMENT INFORMATION SYSTEMS (MIS)- a general name for the business function and academic discipline covering the application of people, technology, and procedures to solve business problem.
- MIS is a business function, similar to Accounting, Finance, Operations, and Human Resources.
- When beginning to learn about information technology it is important to understand :-
- Data, information, and business intelligence IT resources
- IT cultures.
Information
- DATA - raw facts that describe the characteristic of an event.
- INFORMATION - data converted into a meaningful and useful context
- BUSINESS INTELLIGENCE- applications and technology that are used to support decision making effort.
IT Resources
- People use
- Information technology to work with
- Information
IT Cultures
- Organizational information cultures include:
- INFORMATION-FUNCTIONAL CULTURE- Employees use information as a means of exercising influence or power over others.
- INFORMATION-SHARING CULTURE- Employees across department trust each other to use information to improve performance.
- INFORMATION-INQUIRING CULTURE- Employees across departments search for information to better understand the future and align themselves with current trends and new directions.
- INFORMATION-DISCOVERY CULTURE- Employees across department are open to new insights about crisis and radical changes and seek ways to create competitive advantages.
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